Generative AI and its Impact on Businesses
Dominick Riccardi | 6/4/26 1:46PM
2 Minute Read
Image Credit: Wix
Generative AI is one of the newest tools for Artificial Intelligence that is ever evolving; But no matter how much it improves, the impact it has on the public eye does not. Gen Z and Gen Alpha perceive AI usage for businesses as laziness and can negatively impact a company’s credibility. The team at MODIFI went around to Farmingdale State College's Visual Communications students and the consensus was almost unanimous – AI usage for businesses will draw less attention and traffic toward your company.
While Gen Z and A are able to better spot AI imagery or video, older generations are less likely to notice these things and potentially fall for scams or false advertising as a result. The need for genuine advertising, photos, and video is much higher than it has ever been as this technology continues to grow and evolve.
Generative AI is one of the newest tools for Artificial Intelligence that is ever evolving; But no matter how much it improves, the impact it has on the public eye does not. Gen Z and Gen Alpha perceive AI usage for businesses as laziness and can negatively impact a company’s credibility. The team at MODIFI went around to Farmingdale State College's Visual Communications students and the consensus was almost unanimous – AI usage for businesses will draw less attention and traffic toward your company.
While Gen Z and A are able to better spot AI imagery or video, older generations are less likely to notice these things and potentially fall for scams or false advertising as a result. The need for genuine advertising, photos, and video is much higher than it has ever been as this technology continues to grow and evolve.
"It tells me the business can’t afford real artists and lowers my estimation of their overall quality."
"It lowers job opportunities for actual people and data centers in general ruin the land they are built on so if a business uses it, it makes me think less of the business."
"It changes a lot because the use of AI eliminates a lot of time and wage cuts that companies will jump onto just because it saves them a dollar."
"Using AI for advertising or general marketing is the cheapest option, so I assume the company is constantly choosing quantity over quality if I see them use AI."
"AI can be used for many things for a business which can help better help the business."
"Seeing AI makes me feel like the business or person doesn’t care for people, as they refuse to hire people to do jobs that humans are able to do better than AI. It also lacks creativity."
"It makes me feel as though the business is not only lazy but cheap because they could pay someone to make the thing the AI is creating."
"It depends how it’s used. I saw in one case where it helps with waste management which was cool. Other times they try to use it to save money or time on artists and it makes me question the rest of their business."