Generative AI is one of the newest tools for Artificial Intelligence that is ever evolving; But no matter how much it improves, the impact it has on the public eye does not. Gen Z and Gen Alpha perceive AI usage for businesses as laziness and can negatively impact a company’s credibility. The team at MODIFI went around to Farmingdale State College's Visual Communications students and the consensus was almost unanimous– AI usage for businesses will draw less attention and traffic toward your company. 

 

While Gen Z and A are able to better spot AI imagery or video, older generations are less likely to notice these things and potentially fall for scams or false advertising as a result. The need for genuine advertising, photos, and video is much higher than it has ever been as this technology continues to grow and evolve.